Content Strategy, Social Media & Storytelling.
Welcome,
Mayana
Duarte
Let’s build an authentic and strategic digital presence to reflect your value.
For professionals and brands with identity and purpose.
To that end, I offer 4 paths:
Social Media Management
You already have a client portfolio, a full schedule, and more than five years of experience in your field, but you don’t have the time, knowledge, or patience to manage your social media — and you need a partner to support you.
Content Strategy
You have the drive and creativity to create content, but you’re putting your efforts in the wrong direction and not seeing results. Here, you get a technical framework that gives you the foundation to create independently without wasting time and energy on what doesn’t work. It’s planning that supports your creativity.
Strategy Consulting
- You’re new to social media and don’t know where to start.
- You’re already on social media but need to align your vision and strategy for your brand.
- You’re not yet able to invest in social media management but need direction to move forward independently and strategically.
Consulting provides you with direction and the right tools to develop your digital presence with greater confidence.
Profile Analysis
You want to transform your profile into a strategic showcase because it currently fails to clearly communicate the value you offer.
Even though you are frequently recommended, the scenario has changed: the market used to revolve primarily around referrals. Today, when your name comes up, other brands appear alongside it – more offers, more options, more competition.
And those who convey credibility, clarity, and connection immediately stand out.
That’s what profile analysis is for: refining your showcase, reinforcing your authority, and making your profile work in your favor.
Hello, I’m
Mayana Duarte.
- I have been working in digital communication and strategy for over four years in roles that require responsibility, clarity, and strategic vision.
- I have experience in institutional communication, brand management, and content marketing, working across the public, cultural, and digital sectors.
- I have participated in high-visibility institutional campaigns, including real-time coverage of strategic agendas, official events, and public initiatives.
- I worked at one of Brazil’s leading literary agencies, positioning authors and connecting personal brands, audiences, and markets.
- I plan and manage digital strategies guided by metrics, engagement, and alignment with the objectives and values of each personal brand.
- I hold a degree in Journalism and believe in communication as a tool for connection, clarity, and value creation.
Digital communication is much more than simply creating content. It requires creativity, planning, and strategy — but also intention, clarity, and consistency.
Throughout my career, I have seen firsthand the power of social media to strengthen the credibility of established brands and professionals who are committed to their work. In an increasingly competitive market, it’s not about who speaks the most — it’s about who communicates with clarity, purpose, and authenticity.
My mission is to build credibility, connection, and value through communication.
My work always begins with active listening — understanding the moment, the goals, and the essence of each brand — aligning creativity and strategy to build authentic communication.
Material gratuito
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Do you want to improve your positioning and transform content into strategy?
Follow me on social media for insights on marketing, content creation, and digital positioning:
Want to receive a personalized proposal?
Get in touch:
- +55 (21) 97697-9734
- contato@mayanaduarte.com.br
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