HOW MY SERVICES WORK?
Content
Strategy
Here, you gain direction. It’s a space for organization and clarity, where strategy moves out of confusion and begins to make sense for your routine, your brand, and your social media goals. You understand the path, the reason behind each decision, and how to apply everything with confidence.
First Talk
- A meeting to understand your brand, your goals, and your business’s current stage. This listening process is the starting point for an aligned and achievable strategy.
Brand Analysis
- I study your positioning, tone of voice, visual identity, and target audience. We seek alignment between who you are, what you communicate, and what you want to build digitally.
Content Strategy Development
- We structure your editorial direction, content pillars, and the intention behind each type of post. You receive clear guidance on formats, storytelling approaches, and styles that make sense for your brand and audience.
Editorial Calendar
- I create a monthly feed plan with strategic themes and guidance that make content production easier and maintain consistency.
- I also develop a Stories schedule designed for daily presence, strengthening proximity and relationships with your audience.
Revisions & Approval
- You receive the full monthly strategy for review and alignment. Together, we refine it so the plan reflects your brand and feels clear and practical to apply.
Ongoing Monitoring
- Monthly meetings to analyze metrics and results, understand what worked, and refine planning with intention and a growth-focused vision.
- Clarity to create content with more confidence.
- A realistic plan aligned with your routine and goals.
- More cohesive, authentic, and intentional communication.
- Less improvisation and more consistency.
- Direction to grow without losing yourself in the process.
Strategy
Consulting
Here, you gain clarity, direction, and support. It’s a space for deep and strategic exchange, where we carefully examine your brand, organize your communication, and align decisions so you can position yourself digitally with authenticity, confidence, and autonomy.
First Talk
- A meeting to understand your goals, communication challenges, and your brand’s current moment. This exchange guides the entire consulting process.
Brand Analysis
- I analyze your positioning, tone of voice, visual identity, and target audience, ensuring alignment between who you are, what you communicate, and what you aim to build.
- I also review your current social media presence — profile photo, name, bio, highlights, and overall profile experience.
Online Meeting
- A full immersion into your brand development. I listen to your digital challenges and provide practical guidance and strategic best practices tailored to your niche.
Personalized Guide
- You receive a complete and practical document with all strategic decisions, recommendations, and adjustments from our consulting session, designed to guide implementation.
- The material includes color palette suggestions, fonts, and visual standards to harmonize your communication and strengthen your visual identity.
Support
- For 10 days after the consultation, I’ll be available to support you. This space is for questions and guidance as you implement the strategy with confidence.
- Clear direction to make your profile more strategic.
- Autonomy to manage your social media.
- Clarity and organization in your digital presence.
- Practical guidance to improve your positioning.
- Confidence to implement changes at your own pace.
Profile
Analysis
Your profile becomes a clear and intentional invitation. You gain an external and strategic perspective to align your communication and ensure that anyone who visits immediately understands who you are and the value you deliver.
First Talk
- A meeting to understand your goals, challenges, and your brand’s current digital presence.
Brand Analysis
- I study your positioning, tone of voice, visual identity, and target audience to ensure alignment between who you are, what you communicate, and what you want to build.
- I evaluate key strategic elements of your profile to improve the first-contact experience for your audience.
Profile Diagnosis
- You receive a complete and personalized diagnosis with clear guidance and strategic recommendations to optimize your profile.
- The material works as a structured guide ready for implementation, including color palette suggestions, fonts, and visual standards to strengthen your aesthetic and positioning.
- An organized, clear, and strategic profile.
- Direction to communicate with more intention.
- Positioning aligned with your brand identity.
- Autonomy and confidence to implement changes.
- A solid foundation to grow your social media presence.
Do you want to improve your positioning and transform content into strategy?
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Want to receive a personalized proposal?
Get in touch:
- +55 (21) 97697-9734
- contato@mayanaduarte.com.br
Copyright ©Mayana Duarte 2026 – All rights reserved.
Strategic Website Developed by
Social Media
Management
Here, you gain time. I act as your partner. Together, we build a clear and achievable strategy so your months of content production flow with more ease, organization, and intention.
First Talk
Brand Analysis
Profile Structuring
Editorial Calendar
Strategic Copywriting
Design, Videos & Publishing
Revisions & Approval
Ongoing Monitoring